lady fox accessories 50% off mid-season sale

Lady Fox Accessories - Neon via @houseofturtle

Lately, I’m more than a little obsessed with Lady Fox Accessories, a unique and fun range of jewellery and accessories from Melbourne designer, Penelope Dudgeon. You’ve probably seen a few of her pieces here on my blog before or featured on my instagram feed, such as the neon pink and gold Carrie necklace, and the black and white gold Spike necklace.

House of Turtle in Lady Fox & vintage necklaces via @houseofturtleIf you haven’t ventured into Lady Fox, or are already a massive fan, her 50% off mid-season sale is your chance to stock up on your most coveted items.

I quickly snapped up 4 new necklaces including the absolutely incredible Renaissance necklace and the very sweet Vintage Floral necklace in bronze (featured below).

Lady Fox Accessories - Antique via @houseofturtle

So, whatever the occasion (or for everyday wear, like I do!) – grab some neon or antique-inspired bling now. But, hurry… these Lady Fox beauties will not last long! Make sure you enter promo code FOXY at checkout (ends 15 May 2013).

Turtle xox

Images courtesy of Lady Fox Accessories
TOP IMAGE Left to Right: Neon Flat necklace in neon yellow, Python cuff, 3D Triangle stud earrings in neon yellow and Oversize Pencil clutch in lime spot.
MIDDLE IMAGE Left to Right (Image by House of Turtle): Me wearing Lady Fox Spike necklace in black and white gold, and Carrie necklace in neon pink and gold. Please note, bottom right image features my own vintage necklaces.
BOTTOM IMAGE Left to Right: Jewel earrings in Garnet, Vintage Floral necklace, Renaissance necklace and Geometric earrings.

Lady Fox Accessories - 50% Off Mid Season Sale via @houseofturtle

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LMFF 2013: runway 5 & 6

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On Friday I headed along to see Runways 5 & 6 at L’Oreal Melbourne Fashion Festival… As usual, the L’Oreal Powder Room looked super stylish and was swarmed by Melbourne fashionistas itching to get their nails and lips done, and tutorials on L’Oreal Paris’ new Nude BB creams.

Here are some of my highlights from the Runway, featuring sass & bide (pic 1 & 2), Lucette (pic 3), Rodeo Show (pic 4), Bul (pic 5 & 6) and the Runway 6 finale… A sea of Pure Scarlet… L’Oreal Preference Hair Colour, P67… The amazing and official hair colour of LMFF 2013.

And finally, the bottom pic is a TV presenter outside the shows explaining to his audience that milk crates were the only way to get to model height at LMFF. LOL!

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Turtle xox

All images by House Of Turtle

Instagram Recap: September/ October 2011

As some of you would know, I’m a little bit in love with Instagram.

For those of you not familiar with Instagram, it’s a fun way to share photos from your iPhone with a wider social network. It also has great photo filters, like buttons and commenting to make it interactive. Here are a few of my fave pics from the couple of months.

Lou Pardi‘s super H-O-T shoes from Habbot Studios

My little Fashion Ave

Cry for help from Down Yonder

Me dressed up as Zorro

Bonne Maman, cream and scones from Porgie & Mr Jones

Warning… Instagram is addictive!

Turtle xox

Images by House of Turtle

 

#Gasp goes viral. Or should I say #GASPFAIL.

UPDATE 9.11pm 30 SEPTEMBER: No new revelations… Except that the topic hasn’t fizzled at all on Twitter or on online news sites.

UPDATE 11.40AM 30 SEPTEMBER: @loupardi and I think #GASP is getting more and more suspicious. Or are we too invested? The Gasp Facebook page is back… and promising the “full story” plus expected delays in orders due to a surge in demand http://ow.ly/6J3Za

Is this a case of why you should shop online and not deal with the likes of Matt and Chris?

Gasp goes viral. Or should I say #GASPFAIL.

This PR disaster not only highlights the poor customer service and arrogance of Gasp employee, Chris (referred to in Gasp email as “retail superstar”), but the power of social media… and the voice of the customer.

Earlier this morning, I received Keara O’Neill’s viral email sharing her in-store experience and online exchange with Australian clothing retailer, Gasp.

Within moments of receiving it I, like others, questioned on Twitter and to personal networks whether it was legitimate. Responses almost immediately made it appear to be so.

We quickly checked Gasp’s Facebook fan page. Comments were already filtering in from the disgruntled public. Within the hour, Gasp removed the comments. In the next hour, they shut down comments to the public. Finally, they removed the page completely. Throughout this time Gasp made no response to the ‘allegations’.

Comments continued to be posted on Twitter at an accelerated pace and the topic soon trended in Australia.

My posting of the email had over 1500 hits within the hour and has at time of writing this, just reached over 6000. These numbers are not unique to my blog. Others have reported similar, and even greater number of visits. #GASP is now trending worldwide on Twitter.

Throughout the day, no response was posted by Gasp, until the Herald Sun posted an article this afternoon which stated that Matt Chidgey, Gasp Operations Manager, had confirmed the email was legitimate.

Chidgey then proceeded to make matters worse when interviewed by Channel 7’s Today Tonight at the Chapel Street store in Melbourne, then live on Channel 10‘s popular 7pm Project.

Chidgey stated that the girls were acting like bullies in the store and deserved their subsequent treatment by employee, Chris. “The girls that came in, came in with a negative attitude. Purely to make fun of the dresses,” stated Chidgey on the 7pm Project.

No apologies were given by Chidgey on either show. Instead he focused on the exclusivity of the brand and the negativity of Keara and her friends.

From a reputation perspective, this story is a disaster for Gasp. Not only did they not immediately respond to the story whilst the social media outcry was at its peak, they waited to respond on national television that they did not see a problem with their behaviour.

Australian celebrities and spokesman have responded in kind.

Ruby Rose tweeted: “This can’t be real hahahaha gasp sells the most cheap tacky clothing in Australia. AND Involving @katyperry #GASP…”

Todd Sampson, CEO of Leo Burnett and Gruen panelist, offered Gasp a free ad on the 7pm Project: “Gasp. Clothing for knobs.”

Even the @ColesOnline Twitter account got on the Twitter bandwagon: “If #GASP is so #exclusive I wonder if they accept money… surely money is too common for them. Maybe you need to pay with unicorn tears.” This tweet has been retweeted over 100 times.

This story highlights that any business, retail or other, who ignores social media is at risk of losing control over their brand.

Whilst Gasp claims that their brand is exclusive. It is now a brand not too many Australians (let alone the celebrities they mention in their email) would want to be associated with. Not only because of their intolerant response, but because of their lack of ability to listen to the barrage of mayhem it evoked on social media channels.

The lessons?

Listen to the customer. Keara has taken the time to draft her complaint in an email. An antagonising response is bound to be shared.

Listen to social media. Opportunities were given throughout the day to respond proactively. Instead they were ignored.

Learn from your customer.

Engage in the conversation. Positively. And proactively.

Perhaps some words from Bill Gates could offer Gasp some sound advice, “Your most unhappy customers are your greatest source of learning.”

It will be interesting to see how this unfolds. It may fizzle as quickly as it came about. Or it may just be the hot topic for Gruen Planet (PR spin-off of Gruen Transfer) next week. Perhaps ‘The Pitch’ could be how Gasp should now respond to regain control of their brand.

Read the email that started the #GASP saga

#GASPFAIL Gasp Chapel St Customer Service

EDITED 6.30PM: HAVE NOW REMOVED KEARA’S CONTACT DETAILS AT REQUEST OF COMMENTS

GASP REPORTING ON 7PM PROJECT TONIGHT

 

If this is legitimate which social media and PR channels are saying it is… it is the worse PR Retail disaster I’ve seen!

This has gone viral over email, Twitter, Facebook… and word of mouth.

Refer also to @loupardi post

Am very keen to see Gasp’s response. And I would suggest they respond quickly.

——————————————————

Dear friends, family and colleagues,

PLEASE READ THE BELOW THREAD

For your enjoyment I have decided to forward an email from a lovely employee at GASP Clothing, one who funnily enough chose to remain nameless.  In quoting the company I have been advised to do them a favour and “not waste their retail staff’s time, as there are plenty of other shops that would appease to my taste”.  To quote the gutless employee, I am what they consider to be a “broad customer”, if you too fit into this category then I suggest you also “side step” their store, as they have so bluntly asked.

Replying to the below email would be pointless, therefore I ask instead that you forward this email onto friends, family and colleagues, and by all means feel free to post on facebook or twitter, after all we would be doing GASP a favour by forwarding the below response on.

As my boss Alex has kindly reminded me, the internet is a very powerful tool and one in which a customer like myself would be silly not to utilise.

As shocking as it is, this email is real!! Happy Reading.

Thanks

Keara

From: GASP Online Enquiries [mailto:enquiries@gaspjeans.com.au]
Sent: Wednesday, 28 September 2011 11:58 AM
To: Keara O’Neil
Subject: customer complaint-Chapel St store
Importance: High

Dear Keara O’Neil,

Having now had the privilege of having both version of events, I am now in a position to respond to your complaint.

From the very outset, one thing that you should be mindful of is; Our product offerings are very, very carefully selected, so to ensure that we do not appeal to a broad customer base. This is something which is always at the forefront of our minds when undertaking buying duties. The reason for this is to ensure that we only carry products which appeal to a very fashion forward consumer. This by default means that the customer whom is acclimatised to buying from “clothing for the masses” type retailers, is almost frightened by our range, sometimes we have found that this type of customer, almost finds our dresses funny, and on occasion noted comments such as ‘it looks like a dead flamingo’. When we receive comments like this, we like to give ourselves and our buyers, a big pat on the back, because we know we are doing our job right, and modus operandi is being upheld.

Our range is worn by A list celebrities to the likes of Kim Kardashian, Selena Gomez and Katy Perry to name only a few. Now, as one might appreciate, the style counsel for these types of celebrities are not ones to pick “run of the mill” type clothing, and they do so on the basis to ensure that the styles are cutting edge, and only worn by a select few. Similarly these items are priced such that they remain inaccessible to the undesirable.
Insofar as our employee goes; Similar to our product offerings, our employees are selected with a similar approach. Chris whom served you is a qualified stylist whom has a sixth sense for fashion, and Chris’s only problem is that he is too good at what he does, and as I am sure you are aware, people whom are talented, generally do not tolerate having their time wasted, which is the reason you were provoked to leave the store.

Whilst I concede that you work for chain retailer, unfortunately that does not make us like for like. It is probably fair to assume, a lot of what I have said in this email, either doesn’t make sense to you, or you totally disagree with it all, which is what I would expect (unless of course I have you totally wrong –which I doubt). Let me guess, you would never, ever hire Chris in the course of your duty, would you? This is the very reason, why your comment “from one retailer to another” is so disproportionate, it’s almost as though we are in a totally different industries. Chris is a retail superstar, who possess unparalleled  ability, and I am sorry you feel upset by him, but he knew you were not going to buy anything before you even left your house.

So if you would like to do us any favours, please do not waste our retail staff’s time, because as you have already seen, they will not tolerate it. I am sure there are plenty of shops that appease your taste, so I respectfully ask that you side step our store during future window shopping expeditions.

Thank you for your enquiry.

_________________________________________________________________________________________

GASP Online Customer Care

P: (03) 9421 6812 | F: (03) 9421 1720 | W:  www.gaspjeans.com.au

From: Keara O’Neil
Sent: Monday, 26 September 2011 3:14 PM
To: matt@gaspjeans.com.au
Subject: customer complaint-Chapel St store

Hi Chad,

I had the privilege of shopping at your brand new Chapel St store on Saturday 24th September with my three bridesmaids in tow.  On the hunt for bridesmaids dresses and a hens dress for myself we walked into the store and were automatically pounced on by a male staff member, I understand that this is protocol for many retail outlets and ours is no different. The staff member was initially funny and extremely helpful with sizes etc.  I chose a bright pink dress to try on but was unable to do the zip up so asked for the size up, when I eventually got the correct size and came out of the change room I was unable to discuss the likes or dislikes of the dress with my bridesmaids as the sales assistant kept saying “you should just get it”, when I told him I would think about it, he pulled me aside and whispered “Is it the price your worried about”. By now I was extremely frustrated, and again told him I’d think about it, I walked back into the change room and closed the door behind me, only to have it pushed open with the sales assistant half standing in my change room, again whispering “I think you should just get it”, when I gave him attitude and said rudely, “I already told you I would think about it”, he then replied, “With your figure I really think you should buy it”.  I’m not sure exactly what he meant by that, but considering the attitude used to deliver such a statement I can only imagine that it was an immature dig in relation to my healthy size 12 frame.  I got changed in a hurry and walked right out of the change rooms and out of the store, I could hear the sales assistant yelling out to me, but I just ignored him and continued to leave, assuming my bridesmaids would follow.  After waiting down the road for my bridesmaids to come out of the store I was told by one of them that the sales assistant yelled out “Have fun finding something at Supre”, when one of them approached him in regards to his comments, he replied “I knew you girls were a joke the minute you walked in”.  When my bridesmaids walked out of the store another two customers walked out with them, they too could not believe the immaturity of the sales assistant.

I have worked in retail for 12 years and have come across an array of customer complaints over the years, none of which come even close to what I encountered on Saturday at your store, I wish I was exaggerating but unfortunately for your company this person actually exists and is working in one of your stores.  I am pretty laid back and was quite happy just leaving your store, it was my bridesmaids who felt the need to say something to him………I dread to think how many customers he has not only offended but how many customers have left your store due to the pressure placed on getting the sale, and then to be harassed when that sale hasn’t taken place.

Ring me, don’t ring, not fussed………I’m just one retailer notifying another of an extremely inappropriate sales assistant.

Keara O’Neill

Lydra ‘I love my Grandma’ competition

Lydra_Spring
“Lydra was born out of a need for greater individuality in a world of increased mass production and conscious disregard for the environment.”

Lydra create beautiful handmade products, clutches and handbags from pre-loved fabrics, produced and sourced locally in Melbourne. With a strong emphasis on the preservation of our environment and supporting our local community, Lydra’s one-of-a-kind products are not only a stylish addition to any outfit – they give you a sense of history and pride! For stockists visit lydra.com.au

I love my grandma campaign

To help create awareness and promote skilled craftsmanship in the elderly, Lydra are running a campaign aptly titled, “I love my Grandma”. It’s simple to enter… post a pic of your Gran on the Lydra Facebook page and comment on what you love about her.

Be creative and enter now!

Turtle xox

 

Images from Lydra Facebook page and courtesy of Lydra

LIFEwithBIRD… Unbreak my heart


LIFEwithBIRD Hearts were thieves - front

This tailored metallic LIFEwithBIRD jacket has stolen my heart!

My heart flutters to dream of teaming it with a loose white tee, slighty distressed mid-blue jeans, a suede clutch and a H-O-T pair of ankle boots.

True love! Or is it lust?

Grab the LIFEwithBIRD Hearts Were Thieves jacket for yourself in-store or online. RRP $AUD 365

Turtle xox

Image from LIFEwithBIRD Facebook page

Power Friending – Amber Mac

Amber Mac knows how to make friends online (and in person). Do you?

While you may never meet some of your online friends face-to-face, they still expect you to follow the established norms of friendship: be authentic, reach out, listen. And don’t lie to your friends. These same rules apply online.

Check out Amber Mac’s book, Power Friending to discover how you can expand your online connections into lasting friendships.

What’s more, and what House of Turtle loves about Amber, is that she’s young, hip and H-O-T!

I love her Dexter inspired ‘Texter’ clip which launched Power Friending online. Check it for yourself now:

Amber Mac is in Australia this week as a keynote speaker for the Schmart marketing conference in Melbourne, Monday 4 April and Sydney, Wednesday 6 April. Follow the conversation on Twitter @getschmart #smc11

Turtle xox

Onya Aids Queensland Floods at Honey Bar this Australia Day

Looking for something to do this Australia Day? Something fun… And worthwhile?

Well, pop along to the Honey Bar in South Melbourne where Onya Magazine is hosting a fundraiser for the Queensland Flood Relief Fund. Show your support and enjoy fun, food, drinks and some great tunes.

There will be silent auctions, a live auction and some lucky draw prizes of some fabulous items, including an $11,450 Cartier watch!

RSVP on Facebook now…  And spread the word!

See you there.

Turtle xox

http://www.onyamagazine.com/onya-aid/

Veuve, Epicure and sass & bide


Back in November (2010) I came home to find a beautiful vellum envelope in my letterbox. In it I found a cream postcard imprinted with bronze foil lettering which read “Heidi Middleton & Sarah-Jane Clarke invite you to Christmas drinks at the sass & bide Chapel Street boutique”.

I don’t think I’ve ever been more excited to receive a letter in my life. So much better than the bills I usually receive.

So, on Thursday 2nd December I entered the Chapel Street boutique which was already filling with other sass & bide enthusiasts – customers, media, Melbourne socialites and of course the always fabulous sass & bide crew. It was a sea of sass & bide clothing, old and new, all worn
superbly.

I chatted to the very lovely Lauren from the Melbourne Central boutique for awhile… then she asked me if I’d met SJ. I turned to my right to see a stunning beach blonde wearing an amazing petrol gray trench (which is in stores later this year – I want one!) and glittery blue dress. It was none other than Sarah-Jane Clarke. No joke, I nearly didn’t recognise her.

We’ve all seen the gorgeous photos of SJ (I hope you don’t mind if I call you that), but she really is something in person. She’s simply stunning, and so warm and friendly. I have to say, it’s great when you get to meet your fashion idols and they exceed your expectations.

I then chatted with the guys from Epicure, who catered the event, the sass & bide girls from the boutiques (who scarily know me a little too well) and met the absolutely fabulous Divya who works in communications at the head office in Sydney.

All in all it was a fabulous night and was an honour to be invited.

Pop in to sass & bide today to see the first drop of the new papa sucre AW11 collection.

Turtle xox

Photos by House of Turtle (apologies for quality – taken on my iPhone).