Event: Friends of Couture Chapel Street Store Opening
Location: 225 Chapel Street, Prahran Victoria
Last Thursday, Friends of Couture opened their new flagship Chapel Street store to an outstanding turnout of Melbourne fashionistas and enthusiasts. Guests entered the store via a rose arch to be greeted by flower girls with pretty pink cupcakes – just like in this growing label’s recent campaign.
DJs cranked out rockin’ tunes, champagne flowed and canapes were served while guests chatted and browsed the latest collection.
The most notable observation for me, was that it’s not everyday that you see a label that caters so well to so many different individual stlyes and looks. However, Friends of Couture guests were unique and stylish – from pretty in pink, to ’50s preppy and rocker punk.
The Chapel Street store itself is great. Friendly staff and lots of room to stock their massive collection of mens and womens clothes and accessories. Be sure to check it out for yourself.