As a lover of the ethereal, imagine my delight at finding a truly unique and sophisticated line of jewellery on Twitter of all places. Maybe I’m a little behind the times (believe me, I am catching up), but this was not where I expected to find such fabulousness.
It was whilst following Airdrie’s ‘tweets’ and discussing shoes, that I discovered the Joolz line, a collection of handmade jewellery that is already giving mainstream brands a run for their money.
Joolz was recently recognised as a Finalist for Best Up and Coming Designer and Best Accessories Designer in the Australian Fashion Awards 2008. And, in 2007, they were the Runner-up for Accessories Brand of the Year, ahead of some of the world’s most recognised brands, including Dolce & Gabbana, Swatch and adidas. Impressive.
The new collection, Third Time’s The Charm, combines pearls and handcrafted beads with vintage playing card butterflies, die and recycled umbrella silk. The result, a jewellery collection that showcases old-world elegance with modern opulence.